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Use cases

Built for the businesses that actually buy WhatsApp software in India.

Our defaults — opt-in flows, template categories, quiet-hours, audit retention — are tuned for the industries below. Every use case maps to a permitted WhatsApp Business message category.

D2C · Online retail

Online retail teams

For D2C brands, marketplaces, and Shopify-style stores running on WhatsApp for post-purchase engagement.

What teams send

  • Order confirmations and shipping updates via utility templates.
  • Delivery OTPs via authentication templates.
  • Re-engagement campaigns to opted-in customers between orders.

Compliance posture

  • Marketing-category sends are gated on recorded opt-in per recipient.
  • STOP / DND / unsubscribe replies suppress the contact across all future sends.
  • Per-number quality dashboard surfaces Meta-imposed restrictions in real time.
Services · Local

Clinics, salons, and dealerships

For appointment-driven local businesses where reminders and confirmations are the core workflow.

What teams send

  • Appointment confirmations and reminders via utility templates.
  • Service-completion follow-ups (next checkup, next service interval).
  • Promotional broadcasts to opted-in customers only.

Compliance posture

  • Quiet-hours guard prevents sends before 8 AM or after 9 PM.
  • Per-recipient opt-in record stays with the contact across campaigns.
  • Audit log on every send, exportable for review.
Education · Coaching

Coaching centres and schools

For coaching institutes, K-12 schools, and edtech teams sending out fees, schedules, and class updates at scale.

What teams send

  • Bulk fee-reminder templates with per-recipient personalisation.
  • Class cancellation notifications via utility templates.
  • Term-end report-card delivery via document templates.

Compliance posture

  • Per-batch broadcasts can be triggered from your existing admin system.
  • Parents and students treated as separate opt-in records.
  • Approval status on every template before it goes out.
B2B · Sales and finance

B2B sales, payments, and AR teams

For accounts-receivable, B2B distribution, and field-sales teams that need WhatsApp as a transactional channel.

What teams send

  • Payment reminders via utility templates, triggered from your accounting system.
  • Invoice acknowledgements and receipt confirmations.
  • Sales follow-up sequences scheduled in advance.

Compliance posture

  • Built-in protection against duplicate reminders, even on retries.
  • Per-recipient send history; audit trail downloadable on demand.
  • Templates pre-approved by Meta before any send goes out.
Not on this list?

Tell us about your industry.

If your use case maps cleanly to a permitted WhatsApp message category, we can support it. If it doesn't, we'll say so directly — we don't take customers we can't keep healthy.